According to Irancell’s public relations, Vistamedia, Irancell’s content production arm and comprehensive advertising services unit, has begun extensive investment in this area by producing more than 10,000 minutes of vertical series. This move responds to changes in audience consumption patterns and an increased tendency to watch content on mobile phones.
In recent years, audiences have become more inclined toward short content, fast-paced narratives, and experiences suited to the fragmented times of the day. The growth of short and vertical videos on social networks has reinforced this trend and affected the way professional content is produced.
Vertical series, or micro-dramas, are one of the entertainment industry’s responses to this change in audience consumption patterns; they are designed from the start for the mobile vertical screen and, with short episodes and a fast narrative rhythm, try to align with this new content consumption pattern. Vistamedia’s productions in this field go beyond changing aspect ratio or shortening episode length and include story development, screenwriting, production design, and creating works that are shaped from the outset by a “Mobile-First” logic.
These productions have been developed in diverse genres and narratives and are part of Vistamedia’s plan to create a continuous production chain in the micro-drama domain; a path that can turn the vertical series from a collection of scattered experiences into one of the serious formats of Iran’s digital content industry.
These works have been made in diverse genres and narratives and are considered part of Vistamedia’s program to establish a continuous production chain in the micro-drama field. This path can turn the vertical series into one of the serious formats of the country’s digital content industry.
The change in audience taste does not mean the disappearance of long formats, but rather indicates the addition of a new consumption pattern to users’ entertainment mix. An audience member who still watches feature films and long series may, at other times of the day, look for a story they can follow in a few minutes directly on their mobile. The vertical series is designed precisely to respond to that consumption situation.
Surpassing 10,000 minutes of production for Vistamedia is more than a quantitative record; it indicates the formation of a new path in the content industry-a path in which changes in audience behavior also change the form of narration and the production model. With this investment, Vistamedia has taken a serious step toward forming a new market in Iran’s digital content economy; a market for a generation of content designed for the mobile screen, the screen that accompanies the audience more than any other.
“Vistamedia,” defined as Irancell’s content production arm and comprehensive advertising services provider with the aim of offering audio and visual platforms and content and partnering with domestic platforms, is one of Irancell’s subsidiaries. The company has so far signed contracts with several domestic platforms and has helped increase monthly domestic internet traffic. Participation in producing cultural works, short films, animation, producing several reality shows, and launching a dubbing studio are among Vistamedia’s other activities, which have been defined within Irancell’s development document in the field of content production.