According to the Public Relations and International Affairs of the Kish Free Zone Organization, coinciding with the commemoration of Kish Day, the inauguration ceremony for the commencement of construction of the Effect Kish tourism and accommodation project was held with the presence of Masoud Nikafrooz, Deputy for Economic Affairs and Investment of the Kish Free Zone Organization; Hamid Badami-Nejat, acting head of the Kish Development, Water and Services Company; senior managers; leading designers and engineers of the country; investors; and tourism sector operators.
At the ceremony, Masoud Nikafrooz, while congratulating the islanders, Kish residents and the large tourism family on Kish Day, described Kish Island as more than a tourism destination and one of the major drivers of the national economy and regional and international interactions, and stated: The island’s unique geographic location and access to regional markets have provided a major competitive advantage for Kish; but what turns these capacities into sustainable economic value is targeted investment and balanced development of high-quality accommodation and service infrastructures. Emphasizing the necessity of upgrading hotel industry standards on the island, he added: Merely increasing the number of accommodation units is not our goal; rather we seek to create real and qualitative capacities to elevate service levels and increase tourists’ length of stay.
From this perspective, the commencement of construction of the Effect Hotel project is considered a step toward strengthening the island’s tourism infrastructure. The Deputy for Economic Affairs and Investment of the Kish Free Zone Organization also emphasized the organization’s support for private sector investors and asserted: The organization expects that major projects will reach the operational phase with the same seriousness as on day one, within the planned schedule and in compliance with technical and quality standards; because the true value of an investment becomes evident at the time of operation and through its economic and social effects.
In another part of his remarks, Nikafrooz, referring to the thoughtful naming of this project, added: The title "Effect" is a very meaningful and valuable name chosen for this complex, and I hope the impact of this hotel in the everlasting Persian Gulf will be enduring and evident. We hope that on the day we stand together for the opening of this complex, we will speak of a completed project that has a real share in boosting tourism, creating employment and the economic prosperity of Kish.
According to the announced specifications, the Effect Kish tourism and accommodation project will be built on a 200,000 square meter plot on the Simorgh Beach. The complex includes three 21-story hotel and resort towers with international standards, and in its design by the country’s prominent designers and engineers, tourism and service spaces in the podium section and an integrated connection with beach complexes have been foreseen.
The implementation of this plan has begun with the participation of Pejman Joozi & Associates Engineering Group and Ana Novin Tejarat Kish Company, and according to the planning carried out, its execution period is estimated at six years and the operation of the complex is targeted for the year 1411. It is worth noting that the commencement of construction of this project within the framework of investment development policies and strengthening the island’s tourism infrastructures demonstrates the capacity for private sector participation in the implementation of major economic and tourism projects in Kish.