Music you did not make is the most common reason a video cannot be used. Instagram, Telegram and the rest match audio automatically, and a clip with a commercial track on it is muted, blocked or taken down — usually without warning.
If your video has only music over it and no real recorded sound, keep it under 27 seconds. Short clips of that length normally pass those automatic checks; longer ones normally do not. This is what happens in practice, not a rule of law — a rights holder can still object at any length.
A video with its own natural sound has no such limit. The wind, the sea, traffic, people talking — that is your recording, and it is the audio we would rather have anyway.
Best of all: send it with no music at all and let the pictures carry it. If a soundtrack is wanted, we add one we are licensed to use.
Hold the camera horizontally for the website and vertically for stories. Steady and short beats long and shaky.
MP4, MOV or WebM, up to 200 MB, 2 at a time. If your file is larger than that, send us a note here and we will arrange another way.