The rise in graphics card prices in recent months has made cost-per-frame comparisons more important. A new TechSpot review, using market prices from 10 countries and performance data from testing over 50 games, examined the competitive situation among Nvidia, AMD and Intel.
According to Ehtesna, the reviews show GeForce graphics card prices have overall increased more than Radeon products. This change, especially in the midrange and high-end tiers, has made many AMD cards more competitive in terms of cost per frame.
In the US market, the Arc B570 performs well on a cost-per-frame basis in the budget segment, and the Radeon RX 9060 XT 16GB also offers more performance and memory compared with similar GeForce models. In the high-end segment, the Radeon RX 9070 XT has a significantly lower cost per frame than the GeForce RTX 5070 and RTX 5070 Ti.
This pattern is seen in many other markets as well. In Australia, the UK, Canada, Germany and some other countries, Radeon cards at higher tiers generally have a lower cost per frame. In India the difference is also very notable, and the RX 9070 XT has a much lower cost per frame compared with several GeForce models.
However, the market is not the same across all tiers. In the budget segment, competition between Nvidia and AMD is closer, and in some countries the RTX 5060 has managed to hold a good cost-per-frame position. Memory capacity is also an important factor in comparisons; for this reason Radeon 16GB models have attracted attention in many markets.
By contrast, the RTX 5050 showed poor cost per frame across all regions studied. The RTX 5090 was excluded from the gaming card review due to a price around $5,000 and is more within workstation product pricing.
Finally, current prices may change again later in 2026. An increase in Radeon card prices is expected, but GeForce product prices may also rise. Therefore the current market situation will not necessarily be stable, and graphics card price and cost-per-frame comparisons should be made based on current prices.