According to the Public Relations and International Affairs of the Kish Free Zone Organization, quoting the Secretariat of the Supreme Council of Free and Special Economic Zones, the Secretary of the Supreme Council of Free and Special Economic Zones, in this meeting, emphasized the necessity of shifting from a merely informational approach toward strategic and decision-making public relations.
Hosein Forouzan, referring to the importance of constructing a new image of the free zones, called for the formation of a "new narrative"; a narrative that presents the free zones beyond news and events, as the primary destination for investment and the driving engine of production.
Forouzan, while stressing the need to avoid insular actions in the field of communications, emphasized the necessity of creating a unified and coherent network between the Secretariat and the free zone organizations in the field of public relations and information dissemination.
He also noted: public relations activities must be directly linked to economic priorities such as attracting investment, transparency, and facilitation of permits.
At the end of this meeting, it was decided that the evaluation of public relations performance would be carried out based on indicators of impact, trust-building, and the degree of participation in achieving organizational goals.